You can browse the most current Autumn 2023 catalog online here. Find similar trends to create content about on Amazon.
(Disclosure: Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, we will receive an affiliate commission at no extra cost to you)
Page 1 – Stanley Tucci is wearing a denim apron while he cooks.
Apparently Williams-Sonoma thinks the weather is still warm in many parts of the country in autumn, and men will still be outdoors grilling through fall.
Pages 6-7 – Cookware in stainless steel and also in muted tones of cream and forest green.
Williams-Sonoma guesses that people shopping for new cookware this autumn will go for match-everything stainless steel or trending retro earth tone shades.
Pages 8-11 – Pans and utensils
The catalog continues on with cookware, utensils, and chefs tools. Williams-Sonoma is betting on people beginning to cook more (and shop for cookware) as the cold weather and holidays approach.
Pages 12-13 – Bakeware and baking pans. Searching for Williams Sonoma Goldtouch Pro brings up similar items on Amazon. Promote cake pans, muffin tins, pie pans, cookie sheets, cookie cooling racks, and loaf pans.
Pages 14-15 – Knives and cutting boards.
Pages 16-17 – Cocktail and bar supplies. Promote ice cube molds, garnish trays, cocktail tools, and rocks glasses.
Williams-Sonoma rightly assumes people are going to be drinking cocktails all autumn and serving them to guests during the holiday entertaining season.
Pages 18-19 – Pantry organization supplies. Promote utensil holders, spice jars and spice racks, wooden serving trays, two tiered round serving trays, wooden stemware holders. The trend shown here is light blonde wood.
The home and kitchen company knows that customers will be organizing their pantries for autumn cooking and baking and for entertaining.
Page 20 – Try promoting 96North’s Winter Forest candle, although I’d wait til winter is closer.
Oddly, Williams-Sonoma is featuring their Winter Forest winter holiday candles and soaps now, during autumn. The fragrance profile of pine, cedar wood and citrus spice is more normally suggested for wintertime than autumn.
Pages 22-23 – A Smitten Kitchen Thanksgiving. Feature Deb Perelman’s 2012 cookbook and her more recent 2022 Smitten Kitchen Keepers cookbook. Feature a jacquard autumn table runner, a lion’s head tureen, and a Vagabond House gravy boat.
Williams-Sonoma has decided to feature Smitten Kitchen (Deb Perelman) this autumn.
Pages 24-25 – All Clad stainless steel pots and pans are available on Amazon.
Pages 26-27 – Le Creuset’s French Grey enameled cookware is an exclusive color to Williams-Sonoma. Try featuring Le Creuset Mist Grey pots and pans instead.
Hope this brief preview was inspiring!
-Creator Inspiration