Here is our second post in our series of three on learning from the speakers for Social Media Marketing World 2025 (a conference for digital marketers, content creators, social media managers and influencers.) You can also learn a lot from the Social Media Examiner blog and its podcasts.
In this post, we will learn from the #SMMW25 speakers and panelists talking about AI and Marketing.
You can still learn from the SMMW experts, however. Almost every one of them has a YouTube channel you can learn from, and many of them still write blogs. As you can imagine, many of the speakers offer trainings and paid courses, but there’s still enough recent content you can learn from for free.,
Let’s delve into the wealth of information on offer from this year’s speakers. I’ll organize them first by Track, then alphabetically for convenience. See our Part 2 and Part 3 posts for the AI and Marketing Track speakers and the Marketing Strategy and Paid Social Marketing Strategy tracks speakers.
AI and Marketing Track Speakers at Social Media Marketing World 2025
Andy Crestodina – AI and Content Marketing
LinkedIn: Andy Crestodina Website: OrbitMedia.com YouTube: @Orbitmedia
You might want to watch his recent videos on “The AI Impact on Website Traffic (it’s not what they’re telling you,)” “How to use AI to do quick competitive analysis,” and “Custom ChatGPTs for marketing: Watch the process at 10x speed.”
Jeff J. Hunter – AI Copywriting
Facebook: Jeff J. Hunter Instagram: @jeffjhunter LinkedIn: Jeff J. Hunter TikTok: @jeffjhunter Website: JeffJHunter.com YouTube: @jeffjhunter
Watch his recent video “Manus AI: The World’s First “REAL” AI Agent?.” On LinkedIn, you might enjoy his video “Crafting Copy that Catches Fire? It’s all in the C.L.E.A.R. Method.”
On his blog, you might want to read “Yes, AI Will Steal Your VA Job And Here’s What You Can Do” and “The Rise of AI: What the Future of Work Looks Like.”
Nicole Leffer – AI Strategy
LinkedIn: Nicole Leffer TikTok: @nicoleontiktok Website: NicoleLeffer.com
Watch Michael Stelzner interview Nicole Leffer in this YouTube video from three months ago, “Building Foundational AI Skills for Business.” She was also interviewed for the Good Gig channel, “Being an AI Consultant – Good Gig Episode 5.”
Most of her free and useful content is available on her LinkedIn. Read her posts “should be doing to prepare for the future with AI – beyond building AI skills;” her post on “Stop stressing on which AI model to use for what,” and her post on using ChatGPT’s Scheduled Tasks feature to keep up with daily AI news.
Molly Mahoney – AI Content Creation
Facebook: Molly M. Mahoney Instagram: @thepreparedperformer LinkedIn: Molly Mahoney Website: MollyMahoney.com YouTube: @thepreparedperformer
On LinkedIn, read her recent post “Introducing Image Creation with GPT‑4o: A New Era for Entrepreneurs Who Want to Stand Out.” You might also benefit from reading “10 Artificial Intelligence Personal Assistant Tools for Maximum Productivity.”
On YouTube, learn from her videos “How to Organize ChatGPT with Folders: ChatGPT Projects Overview,” “How to Use GPT Tasks” and “I Hacked ChatGPT (GPT Tips most people are doing wrong) – GPT Stacking Tutorial.”
Chris Penn – Advanced AI
LinkedIn: Christopher S. Penn Podcast: Marketing Over Coffee Website: ChristopherSPenn.com YouTube: @cspenn
Listen to his recent podcast episode “Attack of the AI Clones and AI Top 40.” On YouTube, watch his videos “Mind Readings: Comparing Generative AI Word Meanings,” and “How to Optimize Your Marketing for AI.” Subscribe to his Almost Timely News newsletter on LinkedIn.
Brian Piper – AI Analysis
LinkedIn: Brian W. Piper Website: BrianWPiper.com YouTube: @brianwpiper7516
Visit Brian Piper’s LinkedIn for his curated posts and links on using AI in higher education.
Igor Pogany – AI Strategy
LinkedIn: Igor Pogany Website: MyAIAdvantage.com YouTube: @aiadvantage
His current videos include “How to Make & Edit Images with ChatGPT for Beginners,” “AI Image Revolution, Gemini 2.5 Pro & More Use Cases,” and “OpenAI Just Perfected AI Image Generation (See the Comparison!)”
Dan Sanchez – AI Strategy
LinkedIn: Dan Sanchez Podcast: AI-Driven Marketer Website: Danchez.com YouTube: @aidrivenmarketer
His most recent podcast episodes are “Google Imagen, AI Video, & How to Prepare For the AI Economy” and “How to Automate Your Podcast Using AI Without Losing Your Soul.” You can benefit from his YouTube videos such as “Advanced Guide to Building CustomGPTs For ChatGPT” and “Customize ChatGPTs Instructions & Memory Now to 10x Your Work Later.”
Jeff Sieh – AI Images
Facebook: Jeff Sieh Instagram: @jeffsieh LinkedIn: Jeff Sieh Pinterest: Jeff Sieh Podcast: Social Media News Live Website: JeffSieh.com and ManlyPinterestTips.com YouTube: @jeffsieh and @creatornewslive
You might like his recent podcast episode “How to Get Unstuck Creating Content.” Watch the video from Social Media News Live on “Why just talking into a mic won’t bring your podcast success.”
Helpful videos on YouTube include “Creator’s Guide to Finances,” “Email Marketing Secrets for Growing Your Business,” “Create More Content Faster with Automation Tools” and “Digital Stage Mastery: The Art of Live Video.”
Matt Wolfe – AI Content Creation
Instagram: @mr.eflow LinkedIn: Matt Wolfe Website: MattWolfe.com YouTube: @mreflow
Learn from his recent videos “Why Perplexity AI Is Becoming The MOST Essential Tool,” “OpenAI & Google Just Made Their Best Models Free,” and “7 Insane AI Video Breakthroughs You Must See.”
Rachel Woods – AI Operations
Instagram: @the.rachelwoods LinkedIn: Rachel Woods TikTok: @the.rachelwoods Website: TheAIExchange.com YouTube: @therachelwoods
Listen to Rachel chat with Jon Loomer about “We’re Still So Early: ChatGPT and AI with Rachel Woods.” On Instagram, watch her videos on “7 Ways to Humanize AI Outputs” and on Tiktok, “How I Used AI to Make New Videos for My Course While I Was On Vacation.”
See part 1 and part 3 of this series of posts for more speaker links and resources!
-Creator Inspiration