Here’s an idea for a fun, engaging livestream you could do if you’re in the family, home, lifestyle or pop culture niches. Host a “Hallmark Countdown to Christmas Movies” themed livestream for your followers and viewers to chat about Hallmark Christmas movies and shop for related holiday items and keepsakes.
Check the Countdown to Christmas schedule here. The first new Hallmark Christmas movie for 2024 debuts on Friday, October 18.
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You can’t, of course, actually show Hallmark Christmas movies on your livestream. But you can share the 2024 movie schedule with your followers, and chat with them about the movies they’re looking forward to the most. Interweave Hallmark movie products (and rentable Prime videos and DVDs) in between sharing facts about the actors, the plots, etcetera.
Encourage viewers/followers to dress in cozy pajamas and make popcorn and hot cocoa to enjoy while watching your Christmasy livestream. Wear modest festive pajamas yourself.
The new Christmas movies for 2024 will air on Friday, Saturday and Sunday nights, so plan your livestream either ahead of the movie premieres on the day of (depending on your followers’ main time zone), or on other evenings of the week.
Dress up your livestream studio with a Christmasy photography backdrop, such as the fabric ones from Kate. Note that the darker backdrops are trickier to light than the white or cream Christmas backdrops are. Have a small tinsel Christmas tree with lights, or drape a festive lit garland behind you. Using some sort of additional colorful lights will liven up your stream and help catch the attention of casual browsers who are exploring the Amazon Live page.
During the livestream, as you chat with viewers, sip gourmet hot cocoa (which you can advertise as well) from your Christmas movies mug.
Or sip the official Hallmark Countdown to Christmas teas from Republic of Tea.
Show viewers this cozy and festive Christmas movie watching blanket.
You can help viewers plan festive and cozy Hallmark movie watching parties with Christmas movie cookbooks. There’s also a new Cozy Christmas cookbook you might showcase.
There’s also the official Hallmark Channel Countdown to Christmas movie book and other books about Hallmark Christmas movies to chat about and preview for your viewers.
There are dozens of Hallmark Christmas movie DVDs available on Amazon.
Other products you can showcase are Christmas watching themed shirts, socks, aprons, etc. They don’t necessarily have to say Hallmark or Countdown to Christmas on them – your Christmas obsessed viewers will still enjoy them.
There are also Hallmark Christmas movie watching Christmas ornaments, decorative pillows, and decorative wooden signs. Have them on hand to showcase on camera (instead of using b-roll) to be more authentic and engaging.
if you prepare your followers weeks ahead of time for your Christmas Hallmark movie livestream, you can ask them to order Hallmark Channel Christmas Movie bingo cards and play along with you during your livestream.
You could also offer cookie baking content (bake some ahead of time to display on a plate during your livestream) involving stand mixers, baking sheets, decorating supplies, etc.
It’s also a chance to sell Christmas decorations, while chatting about Hallmark movies in between pulling out products to show. Your followers who enjoy Hallmark Christmas movies also love Christmas and shopping for it!
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Enjoy your livestream product research, and happy holidays!
Creator Inspiration