Here are some interesting news articles from the past couple of days in the digital marketing, content creator, social media creator and influencer world. Enjoy your winter Saturday!
Amazon Debuts ‘Rufus,’ an AI Shopping Assistant in Its Mobile App (Techcrunch)
Broadway Ad Agency AKA Launches Content Creator Program (Playbill)
Can Content Creation Be Sustainable? (Atmos)
Do You Have ‘TikTok Voice?’ It’s Ok If You Don’t Want to Get Rid of It (NPR)
e.l.f. Cosmetics Launches Mixed-Reality Shopping App for Apple Vision Pro (Pymnts)
Here Are the Influencer Marketing Trends That Could Define YouTube in 2024 (Tubefilter)
How Affiliate Links Became Everyone’s Low-Lift Side Hustle (Bustle)
How to Maximize February’s Holidays for Your Social Media Content Calendar (Social Media Butterfly)
How to Securely Sell Your PDFs in 2024 (Sellfy)
How to Use YouTube Cards (Christoph Trappe)
How Video Podcasts Can Drive in Views on YouTube (Creator Handbook)
Kick Is Going Wide With Its Creator Incentive Program, Which Lets Streamers Keep 95% of Revenue (Tubefilter)
New Report Shows TikTok Usage Is Rising Among Teen Users, While Snapchat Remains a Key Connector (Social Media Today)
Pew Report Shows Tiktok’s Rise and Youtube’s Ubiquity (Techcrunch)
6 Easy Things You Can Do To Improve the Content Experience for Your Audience (Content Marketing Institute)
Social Media Strategies to Get More Followers and Sell More Products (Entrepreneur)
STUDY: 76% Of marketers, 52% Of Influencers Use AI In Their Work (Net Influencer)
These Are the Next Big Social Media Trends (Dash Hudson)
3 Ways to Tackle Common Social Media Obstacles (Entrepreneur)
This Week in AI: Do shoppers actually want Amazon’s GenAI? (Techcrunch)
TikTok Is Determined to Make Live Shopping Mainstream, While Amazon Leans Into Shoppable TV (Insider Intelligence)
TikTok Reportedly Plans to Open Live Shopping Studios for Creators (Tubefilter)
The Ultimate Guide to Short-Form Video Content (Influencer Marketing Hub)
Did you enjoy your continuing education reads for tonight? Let us know in the comments.
-Creator Inspiration