If you’re an Amazon influencer or you run an affiliate blog, it’s important to stay ahead of seasonal trends and understand what types of products people are buying each season. Shoppers buy different types of products at different points in the year.
(For example, only people looking for sale items to stock up on are buying snow boots in July; and hardly anybody is buying outdoor lawn furniture in December).
It’s best if you can plan ahead and create your seasonal content a month or two before the season begins. For Pinterest, for example, because their audience is likely crafting seasonal items ahead of time, you want to start pinning 60-90 days ahead of the season or holiday. That means your Halloween content starts getting posted in July, and you’ll start posting your pre-created Christmas content in September.
Here’s my list of suggested content for Summer products you might want to blog about, share affiliate links to on your social media, or create shoppable videos and Idea lists on Amazon for.
(Disclosure: Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, we will receive an affiliate commission at no extra cost to you)
Summertime – The Season of Sunlight and Leisure
In summertime, people head outdoors, go on vacation, host parties and barbecues, and take road trips. They’re boating, camping, hiking, fishing, surfing, snorkeling, barbecuing, stargazing, and spending time in cars and on airplanes. They’re picking berries, picnicking, going to music festivals, going to outdoor movies or drive-in movies, reading beach reads and lounging in their backyards. They’re eating different foods than in winter – watermelon, cold pasta salad, barbecue foods, corn on the cob, burgers, salads, homemade pizzas.
They’re not making their homes cozy, carving pumpkins, or staying indoors watching lots of TV. Your seasonal content should reflect the activities most of your shoppers, followers or viewers will be partaking in for the next three months. What products will they need to buy to supplement their lifestyle during this season?
Summer Scents –
(La Jolie Muse lavender candle)
Scents for candles, home fragrances, perfumes, etc. change in summer to light, floral, fresh or citrusy. Lavender, blackberry, lime, mango, papaya, grapefruit, jasmine, tuberose, peony, grass, sea air, salt and sand, fresh air, lemon, mint, citronella, basil, gardenia, water lily.
Backyard Living –
(Orange outdoor chaise lounge)
Chaise lounges; conversation furniture sets; lounge cushions; outdoor pillows; hammocks; barbecue grills; fire pits; outdoor pizza ovens; mosquito netting; gazebos; pop-up shelters; inflatable lounge furniture; inflatable pool floats and toys; ice chests; picnic blankets; quilts; cozy throws; citronella candles.
Beaches and Lakes –
Beachy home decor; “Live, Love, Lake” type signs; lake house and beach house furniture and accessories for second home owners; shell-themed decor; seahorse-themed decor; fish-themed decor; sea life themed tablewares; shell-themed tablewares; fishing boat and canoe themed tablewares and napkins; pop-up shelters; sunscreen; inflatable pool floats and noodles;
Boating –
Life vests; sunscreen; sunglasses; hats; boat shoes; ice chests; boat accessories; boat themed decor; nautical fashion.
Camping –
Tents, camping equipment, bug spray, ice chests, fire pit accessories, duffel bags, air mattresses, sleeping bags.
Gardening –
Gardening accessories, tools, seeds, fertilizer, watering cans, garden decor, sprinklers, hoses, hose accessories.
Gourmet Foods –
Rubs and sauces for grilling; gourmet salts for corn on the cob; fancy chocolate and marshmallows for smores; cornbread mixes; pepper jellies; charcuterie supplies and accessories; cocktail mixers; aioli; pickles.
Kids and Summertime –
(Backyard inflatable water slide park)
Backyard toys; inflatable water slides; slip and slides; bubbles and bubble makers; yard games; skateboards; popsicle makers.
Leisure Reads –
Beach reads, thrillers, page turners and chick lit are what people are reading this season. Amazon has a curated Summer Reads page, and you can get content inspiration about beach reads and summer reads for 2023 at NY Times, Publishers Weekly, Vogue, Entertainment Weekly, NPR, Town & Country, Bustle, and another NY Times summer reading resource.
Summer Fashion –
Light scarves; swimming suits; swimsuit coverups; sandals; espadrille shoes; wedge shoes; straw purses and totes; tunics; capri pants; sunglasses; straw hats; summer hats; beach hats; visors;
Summer Movies 2023 –
Film product videos for merchandise based around summer blockbusters. There will be toys, books, games, home decor, foods, t-shirts and other movie tie-ins and collaborations. Summer films this season include Guardians of the Galaxy vol 3, The Little Mermaid live action film; The Barbie movie; Fast X; Spiderman: Across the Spider-Verse; Transformers: Rise of the Beasts; Pixar’s Elemental; The Flash; Asteroid City (Wes Anderson; probably won’t have much merchandise though); Indiana Jones and the Dial of Destiny; Ruby Gillman: Teenage Kraken; Mission Impossible: Dead Reckoning; Disney’s Haunted Mansion; Teenage Mutant Ninja Turtles: Mutant Mayhem; Gran Turismo: The Movie; DC’s Blue Beetle movie.
For example, Funboy and Barbie collaborated on these pool floats and loungers.
Hope you enjoyed these suggestions for summer products to cover in your influencer journey!
-Creator Inspiration